TBEX Chicago

By Nomadic Matt | Published July 27th, 2009

Travel Blog Exchange Chicago 09Yesterday was a momentous occasion for travel bloggers- it was the first really big, sponsored travel blog conference. The brain child of Debbie Dubrow and Kim Mance, TBEX off started as an “add on” for all the bloggers in Chicago attending Blogher, but soon took on a life of its own and provided a great venue for travel bloggers, website owners, and travel companies to meet, network, learn and interact.

The response to this event was huge- over 100 people from around the world came to meet the faces behind the sites, learn about building a successful website, and network with each other. I have a very large stack of business cards to prove it. While 100 people might not seem big to many people, when you consider the fact that by our nature travelers tend to be always traveling, it’s impressive to think so many of us could make our way to Chicago at the same time. People even came from as far as Chile and Laos.

The day was divided into four panels: building a successful blog, working with PR, journalism vs blogging, and podcasting. I spoke on the first panel with Heather from Gadling, Sean from Boot’s N’ All, and Michael from World Hum. It was exciting to be up there with such impressive people from such large travel sites. We spoke for about 45 minutes on building an audience, marketing, and connecting with people.

The other panels were interesting discussions about how to approach PR representatives, the ethics of accepting freebies as well as whether or not blogging was journalism. These conversations were interesting esoteric food for thought and have inspired many future blog posts on the site. As I plan to start using video in the coming months, I was especially interested in learning about podcasting and video on blogs. It turns out most people won’t watch a video longer than 3 minutes. As I wanted 10 minute videos, I’m going to have to rethink my strategy.

But, while the panels were very thoughtful, I felt a few important conversations were skipped over. Panels on social media and monetization would have been very interesting and helpful to many of the new bloggers in the room. During my panel discussion, a number of people asked about making money from their blog and I think it warranted more discussion than it got.

However, the first time anything happens it is never perfect. As Debbie said the event was only the first part of a long conversation. Moreover, when you do something like this it is hard to know what to expect exactly- Who will come? How will people react? Will advertisers see value in sponsoring? You just don’t know. Having this first event too look back on will make for a bigger and better TBEX next year. But don’t mistake this as real criticism- TBEX 09 was an amazing event and something I wish even more people attended.

And what was really exciting was meeting travel bloggers and site owners from around the world. All these people I read about, twitter with, and email with were finally going to be there in person. People are a lot taller than their Twitter avatar! What was amazing to me was how many people came up to talk to ME! People sought me out to let me know how much they loved my site and how much they look up to all that I’ve done. There are many bloggers and site owners I look up to and aspire to be like and I never thought the reverse could be true. It was a humbling experience and I really appreciate it.

TBEX was a wonderful event and I think we all walked away from it with things to think about, new connections, and excitement for next year. Thanks everyone who came- it was exciting meet and speak with all of you. See (more of) you next year!

comments 31 Comments

I’m sad to have missed out on this event :( Perhaps, next year then?

Hey Matt,
Yeah, after 3 minutes of video, i zone out. It’s the MTV generation, I guess (even though I may be out of this range). Attention span as short as a music video! UNLESS, it is like a TV show format where there is an intro and a character, a tension, a climax, a resolution, and wrap-up. But if it’s mostly just information, I think it’s good to stick to the 3-minute rule? Just a suggestion :0

It was great to meet you Matt. I wish I could have been at TBEX for the duration. Keep up the awesome site!

NomadicMatt

Thanks! It was a pleasure too!

I definitely want to attend next year. It missed my radar somehow this year and I got wind of it a bit late.

Will be looking forward to hearing your thoughts on the event and I’ll be watching the recording they did of it, but that doesn’t make up for all the people we didn’t get to meet. Glad to hear it was a great experience and hopefully we’ll be able to make it next year!

Matt – good summary of yesterday’s events. I learned a lot too – my brain was pretty fried by the end of the day. And it was great to meet you in person.
I agree with you it would have been nice to have more info on monetizing a blog – but then there’s your e-book for that, right? ;o)

Also looking forward to your upcoming post on the idea you got from Chris at Boots n’ All….;o)

NomadicMatt

yes, buy my ebook hahaha! I hope they have a monetization forum next year!

It’s was good to meet you too.

Great meeting you at TBEX, Matt. If you make it to London and need some tips fr cheap eats, let me know. I’m full of them!

Also glad to hear you found a place to stay in Chicago! I was a little worried for you!

Krista

Wish I could’ve been in a position to make it there – maybe next year, unless I’m sipping caipirinhas on the beaches of Rio. :)

Thanks for the enthusiastic report!

It was exciting to experience, even from Italy! Next time I hope the live stream works, but it was still fun to participate from afar.

I think they could also use a discussion on look and feel of a blog as design was never mentioned, but makes a huge difference. Writers will tell you it is the writing that is most important, but if you look at the top 100 blogs, they are not necessarily the best written. Many things come into play. If the design is bad, someone might never get to the beautiful prose. ;)

I don’t think it is a hard and fast rule with videos either. Our first video was over 4 1/2 minutes and almost immediately got almost a million views! It is good to keep them short, but there are always exceptions. We did a really long one for digitalnomads and it is very popular. Making great videos is really fun, you will enjoy the process and I agree with Chris Elliott…just do it!

It sounded like everyone had a great time and that is so neat! I loved that Travel Bloggers were supported in such a big way! Kudos to the organizers, sponsors and everyone who showed up in person or online!

Great to see you again, Matt! Loved the event. Wish I wouldn’t have had to leave early to catch my flight back to DC. Really wanted to hear about podcasting.

NomadicMatt

it’s ok! we’ll see each other in Belgium!

I firmly believe video is key. and i also really see where 3 minutes is the reason for it! looking forward to reading everyone who attended and seeing all that I missed in person:)

Andrew

I am with you Matt, as I like longer videos too. But many people are on websites/blogs for a quick experience. So I agree that 2-3 minutes is perfect. Get in, get out.

I wish I could have attended TBEX and hope to check it out next year. Sounded like lots of fun.

Great summary of events.

p.s. Funny to hear you say that you aspire to be like other travel bloggers, as I think you have it down perfectly already. Still one of my favorite sites to check out online.

Best,

Andrew

NomadicMatt

We all look up to someone!! I envy Almost Fearless!

Hi Matt,

It was nice to meet you too! Enjoy the rest of your time in Chicago.

Nice recap.
I’m still thinking over my reaction to TBEX and what I might like to see in the future. My initial reaction is that I really got a lot more that was useful to me out of TBEX than I did out of BlogHer in the end…to the point that I wouldn’t mind seeing TBEX as a stand-alone event, rather than an “add on” at the end of a BlogHer weekend. I feel a blog coming on myself…but that will have to wait until my Chicago adventure ends :)

hi matt! it was great to meet you and everyone else we’ve been emailing and building a community with for the last few years! good recap – and THANK YOU to the organizers and sponsors! it was AWESOME! to be together.

Donna Hull

Enjoyed meeting you at TBEX09, Matt. Your post says it all. A great conference. Like you, I wanted to hear more about monetization. The discussion was also lacking at BlogHer on this topic, which surprised me.

Still, I learned tons from yesterday’s session at TBEX. How they put on such a good experience without charging us for it is beyond me. Well, I do know – very generous sponsors.

NomadicMatt

I loved the Vail sponsors….they gave me lots of free food and drink. well, I love anyone who does that!

It was great and great to meet you also.

NomadicMatt

Thanks for all the great info on podcasting. It was really helpful!

Carrie

Really enjoyed your answers while you were on panel. You are a joy to listen to! I recently bought your ebook. :-)

Dom

Thanks for the write up Matt.
Do you know if the venue is always going to be Chicago or will it be travelling too ?

Very well said, Matt. I thought it was a fabulous opportunity. I think the best part was the chance to network and meet the other bloggers and Tweeps I’ve been following.

Thanks for this update! I will definitely look out for this event next year – it sounds like it was massively helpful and informative :-)

Was so fun to finally meet you Matt! Looking forward to you starting on video, it’s a really fun thing to do, even if a fair amount of work…

PS: Added you to the TBEX ’09 mr. linky.

Matt, it was great meeting you “In Real Life.” Your avatar didn’t quite match up with my image of you! You are quite handsome!

When you get a chance, look up Marlo Thomas as “That Girl.” I can’t believe you have never heard of her. I am feeling VERY old.

Here’s my recap of TBEX, looking forward to 2010,
http://www.nancydbrown.com/journal/2009/8/2/travel-blog-exchange-tbex-conference-in-chicago-illinois.html

What a Trip!

floria

well,thank you for your share
i like travel

Good point!
great work need detailed plans

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